We are seeking a dynamic and creative Content Lead to spearhead our brand's content generation across multiple platforms, including TikTok, YouTube, Instagram, and Snapchat. As the face of our brand, you will craft engaging, diverse, and impactful content that resonates with our audience while ensuring alignment with our messaging and industry niche. Working closely with the executive team, you will transform insights into high-quality posts, positioning our company as a thought leader in the content creation space.

Core Tasks:

Be the face of our brand and lead content generation on TikTok, YouTube, Insta, Snap, etc
Create engaging, diverse, and relevant content that promotes our company while ensuring alignment with our brand and messaging
Collaborate closely with the executive team to gather insights and inspiration for content topics.
Produce 3-5 posts per week for multiple platforms with the potential to increase to 5-7 posts per week
Understand our company’s brand & industry niche to be able to have precise messaging

Must-Haves:

3+ years of content creation / UGC content management either for personal or banded content
Ability to write for Spanish speakers in the USA, targeting other content creators' business
Experience writing for and about content creators (tips, hooks, trends in content creation)
Strong understanding of multiple short-form platforms for professional growth and engagement
Willingness to research and learn new topics to position as a thought leader
Experience with newsletters and blog posts is mandatory
Ability to create value-driven content beyond AI-generated text
Experience using ChatGPT or Midjourney (to similar tools) to aid in content creation
Graphic design experience is a bonus, but not required
Strong English and Spanish communication skills
Ability to work EST

About the company

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