About the Role

As our Digital Content & Marketing Manager, you will be responsible for leading and executing all digital marketing efforts to attract real estate agents to Lynea Carver's coaching programs. This role demands a strong understanding of digital marketing strategy, content creation, social media management, and performance analysis. You will be instrumental in shaping our online presence, driving engagement, and growing our community of successful real estate agents.

Responsibilities

Digital Marketing Strategy & Execution:
- Develop and implement comprehensive digital marketing strategies to attract and engage real estate agents.
- Manage all aspects of content creation, distribution, and performance analysis across digital channels.
- Oversee the creation and management of marketing collateral for events and training.
- Drive campaign management and automation within GoHighLevel.
Content Creation & Social Media Management:
- Create engaging long-form and short-form content (B-roll, coaching clips, testimonials, images) optimized for various platforms.
- Manage and grow our social media presence, with a strong focus on Instagram and YouTube.
- Stay ahead of social media trends, formats, and best practices to maximize reach and engagement.
- Source and curate relevant content, and manage content libraries.
Performance Analysis & Optimization:
- Track, analyze, and report on content performance data weekly.
- Provide data-driven recommendations to optimize content strategy and improve results.

About You

You are a creative and driven marketing professional with a passion for the real estate industry and a knack for digital engagement. You're a self-starter who thrives in a fast-paced environment and enjoys taking ownership of projects. You possess excellent communication and collaboration skills, enabling you to work effectively with cross-functional teams. You're highly organized, detail-oriented, and committed to delivering results. You are:

Proactive and creative with a passion for digital marketing.
A strong communicator and collaborator.
Able to work independently and manage time effectively in a remote setting.
Results-oriented and data-driven in your approach.
Excited about the opportunity to grow with a dynamic company and make a significant impact on our brand's success.
Instagram and YouTube Savvy: You possess a demonstrated expertise in creating and growing audiences on these platforms.

Qualifications

2+ years of experience in digital marketing, with a focus on social media management.
Proven expertise in Instagram and YouTube marketing is essential.
2+ years of experience creating content for coaching brands, real estate professionals, or personal development spaces is necessary.
Proficient with Canva or other design tools for collateral and graphics.
Solid copywriting skills for social posts, emails, and event promotions.
Familiar with GoHighLevel CRM (or similar platforms), ManyChat, Notion, and GSuite.
Strong project management, communication, and time management skills.
A conversion-focused and results-driven mindset.
A naturally motivated self-starter and collaborative team player.
Basic video editing skills.
Light website, landing page, and funnel editing skills preferred.

Work Environment

This is a 100% remote position.
Must be able to work between the hours of 8:00 am - 5:00 pm Pacific Standard Time.

Compensation

$10-$13.50 hr. DOE (Depending on Experience)

To Apply

To apply, please submit your resume, cover letter, and portfolio to [email protected]. In your cover letter, please highlight your Instagram and YouTube expertise and share examples of successful campaigns you've managed on these platforms.

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